Peter is founder and principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He most recently served as Chief Media Officer for Edelman Worldwide, which he joined after 11 years with WPP's Burson-Marsteller as head of the agency's U.S. corporate and strategic media team and its worldwide spokesperson.
Prior to B-M, Peter was media director for six years at WPP sister agency Cohn & Wolfe, followed by five years at Hill and Knowlton where he led H&K's broadcast and consumer media relations group. He began his career with three years at the NYC entertainment PR firm of Robert Zarem Inc.
Peter is president of the Publicity Club of New York. He is involved with the Center for Communication, mediabistro.com, and the Museum of Television & Radio. He also sits on the Communications Committee for United Way of New York City, and on the Board of Advisors for the Communications and Media Studies Program at Tufts University from which he holds a degree in Political Science and French.
In 2005, PR News named Peter its PR Professional/Media Relations Executive of the Year. That same year, PR Week awarded the PR program he led to build the World War II Memorial in Washington D.C. as its Public Sector Campaign of the Year. Peter's blog, The Flack (http://theflack.blogspot.com), recently was awarded a 2006 PR News Platinum Award as the year's "Best Blog."