Always one to think beyond conventional routes and with an uncanny instinct for what news producers and editors want to see, Shawna Seldon joined The Rosen Group in 1999 and has risen to senior vice president.  She has developed publicity programs for clients including the American Wind Energy Association, the International Fund for Animal Welfare, Geothermal Energy Association, environmental journalist and author Eugene Linden, biotech start up Cibus Global, Ladies’ Home Journal, Radar, Filter Creative Group, and People magazine, and has directed campaigns for magazine launches such as Budget Living and New Beauty.  She has organized high-wattage press events from the Green Inaugural Ball to celebrate the inauguration of Barack Obama and Joseph Biden, to toasts for celebrities such as Adrien Brody and Sharon Osbourne.

In 2003, Shawna was named to PR News’ list of “15 To Watch.”  In 2005, she was named to the Board of Publicity Club of New York, where she secures panelists from the media industry for PCNY’s monthly publicity luncheons, including top tier television producers and magazine editors. 

Before joining the Rosen Group, Shawna worked for Porter Novelli International on Consumer Healthcare accounts. She was involved in programs including The American Cancer Society's "Great American Smokeout.”

Shawna graduated with high honors from the University of Florida with a bachelor of science in public relations and a minor in business. She volunteers for The Nature Conservancy, The Fresh Air Fund and Big Brothers/Big Sisters.