Click to enlarge
(Left to right)
Louise Crawford
Barbara Turvett
Jenny Rosenstrach
Rory Halperin
Juli Auclair
Kate Kelly
PARENTS TV
Juli Auclair
Host
E-mail: juli.auclair [at] meredith.com
- A network for everything parents need to know on how to raise
healthy kids
- Runs on Comcast to 15 million subscribers, plus online and on YouTube
– YouTube.com/ParentsTV and at www.parents.tv
- Shares stories with Better.TV
- 8-9 new stories per month on topics from infants to teenagers – example of recent pieces: "what's REALLY in your juice box"
(sugars?), surviving the first trip to the dentist.
- Films in-studio in NY and on location
- E-mail is always best
- Don't normally cover events
- Films approx 2 months in advance
Opportunities:
- Working on February now
- Stories that can be made visual (b-roll, props)
- Something parents can take away from segment
- Travel pieces – with video – especially if it also shows how
to save money
GO TO TOP
TIME OUT NEW YORK KIDS
Rory Halperin
Managing Editor
E-mail: rhalperin [at] timeoutny.com
- Monthly magazine, everything must have a NYC angle (five
boroughs – MAYBE Long Island, Westchester, Southern CT, Northern NJ)
- Covers babies to school aged kids with a focus on
preschool/school aged kids
- News
- 3 – 3 ½ month lead time
- Website is updated daily – mostly around events
- E-mail is best
- Staff sits together – so don't call everyone
- Email first before you send product – limited storage space
- Sections:
1. Feature every month – see Ed Cal
2. Culture – Art, museums, books, film, TV
3. Calendar Listings – events
Opportunities:
- Working on February now
- Products for shopping section must be sold in NYC store –
online doesn't count – email image first before sending – they have no
room to store product
- Artwork for events are welcome -- photos
GO TO TOP
WORKING MOTHER
Barbara Turvett
Deputy Editor
E-mail: barbara.turvett [at] workingmother.com
- Magazine for the career-committed working mother
- Not currently sold on newsstands (subscription only and doctor
office delivery)
- Focuses on baby through teenage years (they do more teen kid
parent content than almost any other parenting book)
- Doesn't take phone calls
- Wants to know right away what it is your product is
- They've just been bought by Bonnier – their online program is
going to change
- Know the magazine before you pitch
- Sections:
1. You section- mom aspect, beauty, fashion, lifestyle tips
2. Work section- best companies for working mothers, etc.
3. Family section- parenting products, beauty, fashion, office
life, work at home life
Opportunities:
- Happy to look at products – they have a very small staff
- Angle your product specifically to the magazine
- Accepts travel pitches
GO TO TOP
BROOKLYN PAPER
Louise Crawford
SmartMom
E-mail: louise_crawford [at] yahoo.com
SmartMom column
- Weekly column in the Brooklyn Paper
- Pitch 2 weeks- one month in advance
- Interested in trends, products, books, events, etc.
- Special interest in adoption – her children are older so
issues related to pre-teens and teens
- She writes as SmartMom (a character loosely based on her life)
OnlytheBlogKnowsBrooklyn.com
- Louise's personal blog about life in Brooklyn – politics,
events, food, living
- 10-20 posts per day
- "Daily photograph" post – she will start to consider video
- Wants information that pertains specifically to Brooklyn
- Not too much lead time—you can pitch her a few days in
advance, sometimes even the day before
GO TO TOP
AMERICAN BABY
Kate Kelly
Managing Editor
E-mail: kate.kelly [at] meredith.com
- Their reader is a pregnant mom, or a mom with a baby (also may
have an older child)
- Magazine is only sold by subscription or seen in OB-GYN or
pediatrician offices
- Freelancers cover the longer, more narrative stories
- Email is best – Easy to fwd to appropriate person or file it for later
- Don't follow up too soon – She sometimes gets calls the same
day or following day. Wait at least a week, two weeks is even better
- Messages should be short and sweet – who you are, why you're calling
- Know who you are pitching, be familiar with the source and the contact
- Press Releases or photography on CDs are always thrown away –
when they want photos, they will call for them
Opportunities:
- Interested in: product news, health news, studies, factoids, statistics
- Send product, but nothing too elaborate or in pretty packaging – it goes to waste
- Products – For mom, baby, pregnant moms
GO TO TOP
COOKIE
Jenny Rosenstrach
Features Director
E-mail: jenny_rosenstrach [at] condenast.com
- Says their magazine is "aspirational" not fancy, lifestyle
magazine for parents
- Magazine is visually driven – loves products that are well designed
- Review section – books, toys, games
- She loves exclusives on products or stories
- Make pitches short and put links in the top of the pitch so if
she is reading via blackberry it's easy to find.
- E-mail is best
- They do a lot with travel that adults would love
http://www.cookiemag.com/magazine/blogs/goingplaces/2008/10/shop-pick-milk.html is their travel editor's blog (plus they pick up bloggers from other
places)
Opportunities:
- Working on March/April
- Product is welcome
- Gift guides all year – Mother's Day, Father's Day, holidays etc.
- Interested in well-designed products, products that solve a real problem
- Daily Find (blog)- pitch assistants or associates – this is a
daily product-focused feature at
www.cookiemag.com
http://www.cookiemag.com/magazine/blogs/dailyfind/2008/10/halloween-wee-4.html
GO TO TOP
